By Bruce

On Being a Personal Trainer

It is impossible to estimate the number of individuals who go to work each day as fitness trainers, exercise coaches, life coaches, weight specialists and like professions. You can find then at a multitude of locations, health and fitness clubs, client's homes, tennis and pickleball courts, park districts and a never-ending list of like facilities. In many cases, how they deliver their service product is not unlike the service product of consultants. When comparing skill sets of the two professions, it is easy to recognize skill components which apply to both groups. (InDeed)

  1. Both groups are focused on data driven solutions to problems. For some It is related to streamlining processes and increasing revenue. For other the data is calculated on weight, inches, number of reps and food intake. Both groups seek tangible outcomes
  2. Both groups must stay updated on trends and new research findings. Relevancy inthese domains is related to new technology and best demonstrated practice. This is driven by the need to provide "value" to their client
  3. Both must build trust and paths for managing clients. Expectations regarding outcomes is critical.
  4. Both require active listening skills, advanced communication skills, and clear and effective understandings of client's needs.
  5. Both groups must be able to manage challenging and demanding work hours and the need for flexibility related to time.
  6. Both must be able to live with the pressure to produce results in a timely manner.
  7. As businesses operating in the 21st century, they both need to balance the tightrope of Hi tech and Hi touch. That is, understanding and employing systems that streamline processes while delivering the service in a caring way.
  8. Both must be masters of collaboration, network building and delegation.

Everyday, AddDietTracking has conversations with these small business coaches and trainers. In a significant number of cases, these are one-person businesses. They are constantly challenged by the need to solve one client's problems while actively marketing for their next client. It can be exhausting!

Based on our experience, we work hard at helping them define priorities (Things only THEY can do) while relying on a network of other professionals who, in a transparent way, help them expand the delivery of "value" to their clients. Our state-of-the-art app serves as a:

  • Marketing tool for new clients
  • Retention tool for existing clients
  • Meal Tracking program
  • Communication tool
  • Branding enhancer
  • Product sales tool
  • Coaching tool
  • System for rewarding success and positive accomplishments

And it accomplishes all of that at a fraction of the cost of building your own program. Talk to us today about how we can work together and grown your business.

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