Your Own Tracking App vs. MyFitnessPal

In a crowded world of diet and fitness tracking apps, you may be asking yourself why it makes sense to launch my own app instead of directing your clients to a commercially available app. Let's dig deeper into the benefits of each approach to help discover what works best for your organization.

We've found that the companies we partner with have a greater need to interact and guide their clients, and they see offering their own app as a direct extension of their business. In short, they view the tracking website and app as important pieces of their business model, required to serve their clients most effectively.

Pros of Launching Your Own App

• Can be custom developed and laser-focused on your diet/fitness approach
• Keep your clients within your ecosystem, with your banding on their devices
• Use as a time-saving platform for downloads and company news, which can lessen the burden on your staff

A possible downside of sending your clients to an outside health app is that they are now subject to content that is out of your control. This may include things like fad diet misinformation, misguided nutritional suggestions and even advertisements aimed at taking your clients from you. You are essentially sending your clients to another business to get the complete service they need.

Pros of Sending Clients to MyFitnessPal or Other App

• No direct cost for your organization
• No time needed to administer the program

In conclusion, the choice comes down to the larger vision for your organization. The big players are going to have their own tracking programs while the easier path, for smaller companies, is to rely on a commercial app.

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