Native Apps vs. Progressive Web Apps

Deciding which app delivery method to choose is an important part of your business plan. Beyond considering how users will find your app, you should consider factors like cost, timeline to launch and ongoing maintenance of the app. In the end, it was very clear that using a progressive web app was the right choice for us, but there are some pros and cons to each approach that we will outline here.

Progressive Web Apps (PWA)

A progressive web app (PWA) is an application that is delivered via the cloud, typically using a web browser. Like a native app, a PWA can put an icon on the user's device, launch full screen and take advantage of the device's features, such as the camera. A progressive web app is not just a website however, there is specific code that is supported by Google and Apple to make PWAs work independently on their devices.

Pros and Cons of a Progressive Web App

Pros of a Progressive Web App
  • Can be indistinguishable from a native app after installed
  • Same app regardless of device or screen size
  • Website version of application is the same code
  • eCommerce transactions don't share 30% store fees
  • No submission process and updates are immediate
  • Significantly lower development costs and timelines
Cons of a Progressive Web App
  • Additional user education required for installing app
  • Apps that require intense processing (games) are better as native
Paper and Device

Native Apps

A native app is specifically programmed for a device, such as Apple iPhone or Google Android device, that is downloadable using the manufacturer's app store. Most of the apps on your phone are likely native apps, examples include the built in web browser, email application or Facebook.

Pros and Cons of a Native App

Pros of a Native App
  • Can take advantage of all of the device's features
  • Availability of your app on the app store
  • User likely familiar with the download process
  • Good for offline apps that don't require a network connection
Cons of a Native App
  • Separate programming for different device manufactures
  • Updates require submitting and approval
  • eCommerce transactions must go through manufacturer, which takes 30%
  • Changing device specs and store policies need to be addressed

Making the choice...

Ultimately it comes down to what is best for your application. If you require significant processing power, such as a game, or your app needs to function offline, then a native app is the way to go. If your app is more data driven and requires network access to save information in a centralized database, then a progressive web app offers a lot more convenience and cost savings to make it the better choice.

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